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  • Seafood at home: the questions farmers ask us most

    Seafood at home: the questions farmers ask us most

    Straight answers to the questions that land in our inbox and on our phones every week.

    Whole fish, fillets and smoked specialities, processed hours after harvest and kept cold all the way to you. Order online for home delivery, or open a wholesale account for your shop or restaurant.

    Three things that make the difference

    • Smart packaging — Recyclable boxes that keep fish cold for 24 h.
    • Wholesale accounts — Weekly standing orders for shops and kitchens.
    • Hours, not days — Processed the same day it leaves the water.

    How we do it, step by step

    1. Harvest: Fish are chilled immediately in ice slurry.
    2. Processing: Gutted, scaled or filleted by trained hands.
    3. Inspection: Every lot checked for freshness and hygiene.
    4. Packing: Boxed on ice or vacuum packed and labelled.
    5. Delivery: Refrigerated vans to homes and kitchens.

    Our weekly order arrives at 7 am, always complete. It made our kitchen calmer.

    Chef Walid H., Hotel kitchen

    How fresh is the fish?

    Fresh products are packed within six hours of harvest and delivered within 24 hours.

    Have a question about seafood at home? Contact our team or book a farm visit — we are happy to help.

  • Seafood recipes: the questions farmers ask us most

    Seafood recipes: the questions farmers ask us most

    Straight answers to the questions that land in our inbox and on our phones every week.

    Whole fish, fillets and smoked specialities, processed hours after harvest and kept cold all the way to you. Order online for home delivery, or open a wholesale account for your shop or restaurant.

    Three things that make the difference

    • Wholesale accounts — Weekly standing orders for shops and kitchens.
    • Hours, not days — Processed the same day it leaves the water.
    • Cold chain — Kept at 0–2 °C from our plant to your door.

    How we do it, step by step

    1. Harvest: Fish are chilled immediately in ice slurry.
    2. Processing: Gutted, scaled or filleted by trained hands.
    3. Inspection: Every lot checked for freshness and hygiene.
    4. Packing: Boxed on ice or vacuum packed and labelled.
    5. Delivery: Refrigerated vans to homes and kitchens.

    Finally fish my children eat without complaining — no smell, just taste.

    Huda M., Customer

    Do you deliver to my area?

    Enter your postcode at checkout to see delivery days for your area.

    Have a question about seafood recipes? Contact our team or book a farm visit — we are happy to help.

  • The cold chain: the questions farmers ask us most

    The cold chain: the questions farmers ask us most

    Straight answers to the questions that land in our inbox and on our phones every week.

    Whole fish, fillets and smoked specialities, processed hours after harvest and kept cold all the way to you. Order online for home delivery, or open a wholesale account for your shop or restaurant.

    Three things that make the difference

    • Hours, not days — Processed the same day it leaves the water.
    • Cold chain — Kept at 0–2 °C from our plant to your door.
    • Cut your way — Whole, gutted, steaks or skin-on fillets.

    How we do it, step by step

    1. Harvest: Fish are chilled immediately in ice slurry.
    2. Processing: Gutted, scaled or filleted by trained hands.
    3. Inspection: Every lot checked for freshness and hygiene.
    4. Packing: Boxed on ice or vacuum packed and labelled.
    5. Delivery: Refrigerated vans to homes and kitchens.

    The fillets are spotless and the box was still ice-cold the next morning.

    Dina S., Home cook

    Can I order for a restaurant?

    Yes — open a wholesale account for weekly orders, invoices and better prices.

    Have a question about the cold chain? Contact our team or book a farm visit — we are happy to help.

  • Sea bream cages: the questions farmers ask us most

    Sea bream cages: the questions farmers ask us most

    Straight answers to the questions that land in our inbox and on our phones every week.

    Our offshore cages sit in deep, well-flushed water. Fish have room to swim, and divers and cameras watch every net. From hatchery to harvest boat, each batch is traceable — you know where your fish lived and what it ate.

    Three things that make the difference

    • Underwater cameras — We watch feeding and behaviour in real time.
    • Net care & diving — Divers inspect and clean every net on schedule.
    • Fish welfare — Low stocking density and gentle handling.

    How we do it, step by step

    1. Marine hatchery: Eggs hatch in filtered, temperature-controlled seawater.
    2. Juveniles: Young fish are vaccinated and graded by size.
    3. Sea cages: They grow for 14–18 months in open water.
    4. Harvest boat: Fish are chilled on board within minutes.
    5. Packing: Packed on ice and shipped the same day.

    They showed us the seabed reports before we signed. That transparency won us over.

    Omar F., Retail buyer

    Can restaurants order whole fish?

    Yes — whole, gutted or filleted, packed on ice in 5 kg and 10 kg boxes.

    Have a question about sea bream cages? Contact our team or book a farm visit — we are happy to help.

  • Sustainable aquaculture: the questions farmers ask us most

    Sustainable aquaculture: the questions farmers ask us most

    Straight answers to the questions that land in our inbox and on our phones every week.

    Farmed fish is one of the most efficient proteins on the planet. We work to make every kilo cleaner than the last. Clear targets, independent audits and yearly reports — progress you can check for yourself.

    Three things that make the difference

    • Circular farming — Fish waste becomes fertiliser and biogas.
    • Fish welfare — Space, clean water and humane handling.
    • Local communities — Jobs, training and support for coastal towns.

    How we do it, step by step

    1. Set targets: Clear goals for carbon, water and welfare.
    2. Measure: Data from every site, every month.
    3. Improve: New feed, energy and handling practices.
    4. Audit: Independent experts check our numbers.
    5. Report: A public report every year.

    We buy from them because we can trace every box back to its site.

    Sara P., Sustainability buyer

    Is farmed fish sustainable?

    Well-run farms need little land and fresh water and convert feed efficiently. We publish our data so you can judge for yourself.

    Have a question about sustainable aquaculture? Contact our team or book a farm visit — we are happy to help.

  • Harvest day: the questions farmers ask us most

    Harvest day: the questions farmers ask us most

    Straight answers to the questions that land in our inbox and on our phones every week.

    We farm tilapia, carp and catfish in managed earthen and lined ponds — tested water, balanced feed and steady oxygen every single day. Every pond is mapped, logged and checked twice a day, so fish grow evenly and reach the market on time.

    Three things that make the difference

    • Biosecurity first — Footbaths, quarantine ponds and clean tools for every unit.
    • Natural pond life — Green water and plankton support growth with less feed.
    • Live & fresh delivery — Harvests reach markets and kitchens within hours.

    How we do it, step by step

    1. Broodstock & fry: Selected parents give strong, even fry.
    2. Nursery: Fry grow to fingerlings in protected tanks.
    3. Grow-out ponds: Fingerlings move to tested, aerated ponds.
    4. Harvest: Calm, quick harvesting keeps quality high.
    5. Market: Chilled transport to buyers the same day.

    Their fingerlings arrive even in size and full of life. Our pond survival rate went up in the first season.

    Samir H., Pond owner

    How often is the water tested?

    Oxygen and temperature are read twice a day; ammonia, nitrite and pH every morning.

    Have a question about harvest day? Contact our team or book a farm visit — we are happy to help.

  • Tilapia ponds: the questions farmers ask us most

    Tilapia ponds: the questions farmers ask us most

    Straight answers to the questions that land in our inbox and on our phones every week.

    We farm tilapia, carp and catfish in managed earthen and lined ponds — tested water, balanced feed and steady oxygen every single day. Every pond is mapped, logged and checked twice a day, so fish grow evenly and reach the market on time.

    Three things that make the difference

    • Natural pond life — Green water and plankton support growth with less feed.
    • Live & fresh delivery — Harvests reach markets and kitchens within hours.
    • Daily water testing — Oxygen, pH and ammonia are logged every morning and evening.

    How we do it, step by step

    1. Broodstock & fry: Selected parents give strong, even fry.
    2. Nursery: Fry grow to fingerlings in protected tanks.
    3. Grow-out ponds: Fingerlings move to tested, aerated ponds.
    4. Harvest: Calm, quick harvesting keeps quality high.
    5. Market: Chilled transport to buyers the same day.

    Clear advice on feeding and oxygen. We finally plan harvests instead of guessing.

    Mona A., Farm manager

    Can I buy fingerlings for my own pond?

    Yes. We sell graded fingerlings with a simple stocking guide and phone support.

    Have a question about tilapia ponds? Contact our team or book a farm visit — we are happy to help.

  • Fish welfare: the questions farmers ask us most

    Fish welfare: the questions farmers ask us most

    Straight answers to the questions that land in our inbox and on our phones every week.

    Farmed fish is one of the most efficient proteins on the planet. We work to make every kilo cleaner than the last. Clear targets, independent audits and yearly reports — progress you can check for yourself.

    Three things that make the difference

    • Certified practice — Independent audits against recognised standards.
    • Healthy oceans — Site rotation and seabed monitoring protect habitats.
    • Lower carbon — Solar power and efficient boats cut emissions.

    How we do it, step by step

    1. Set targets: Clear goals for carbon, water and welfare.
    2. Measure: Data from every site, every month.
    3. Improve: New feed, energy and handling practices.
    4. Audit: Independent experts check our numbers.
    5. Report: A public report every year.

    We buy from them because we can trace every box back to its site.

    Sara P., Sustainability buyer

    Where can I read your report?

    Our yearly sustainability report is on the Reports page, with past years kept online.

    Have a question about fish welfare? Contact our team or book a farm visit — we are happy to help.

  • Fish health: the questions farmers ask us most

    Fish health: the questions farmers ask us most

    Straight answers to the questions that land in our inbox and on our phones every week.

    Our lab and public aquarium study fish health, breeding and reef restoration — and share what we learn. Courses, school visits and research partnerships for the next generation of aquaculture experts.

    Three things that make the difference

    • Fish health lab — Diagnostics for farms within 48 hours.
    • Reef restoration — Coral nurseries and fish breeding for reefs.
    • Ornamental breeding — Captive-bred species instead of wild collection.

    How we do it, step by step

    1. Question: Problems brought to us by farmers.
    2. Experiment: Trials in tanks and partner farms.
    3. Data: Careful records and statistics.
    4. Share: Guides, courses and open papers.
    5. Apply: New practice on real farms.

    Their lab found the problem in our tanks in two days and the fix worked.

    Bassem R., Farm owner

    Can my farm send samples?

    Yes. Book a lab slot online, then send chilled samples with the form we email you.

    Have a question about fish health? Contact our team or book a farm visit — we are happy to help.

  • Fish feed: the questions farmers ask us most

    Fish feed: the questions farmers ask us most

    Straight answers to the questions that land in our inbox and on our phones every week.

    Starter, grower and finisher feeds made for warm-water and marine fish — less waste, better conversion, cleaner water. Our nutritionists match protein, energy and pellet size to your species, water temperature and goals.

    Three things that make the difference

    • Better FCR — Balanced recipes that turn more feed into fish.
    • Lab-tested batches — Every batch tested for protein, fat and moisture.
    • Responsible ingredients — Less fishmeal, more traceable plant and insect protein.

    How we do it, step by step

    1. Ingredients: Sourced and checked for quality and origin.
    2. Formulation: Recipes balanced for each species and stage.
    3. Extrusion: Pellets cooked, shaped and dried precisely.
    4. Quality control: Each batch tested before it leaves the mill.
    5. Delivery: Bagged or bulk, delivered to your farm gate.

    Pellets float, hold together and the water stays clearer. Simple as that.

    Amal G., Farm technician

    How do I store fish feed?

    Keep bags dry, off the floor and out of the sun, and use them within three months.

    Have a question about fish feed? Contact our team or book a farm visit — we are happy to help.